Ad blockers and change: where advertising fears to tread but must!
How are online advertising trends changing in the light of ad-blocking technology, what does the future hold for online advertising?
Read MoreCategory: Google
How hotels can Isolate Traffic from a specific domain sharing a Google Analytics Code (eg booking engines, social networks)
How to make Google analytics just show one domain in reports when you are tracking across more than one domain – such as a hotel website and a hotel booking engine or a third party social network.
Read MoreA year in review: 2014 in the travel and tourism marketing sector
2014 has been a big year for travel and tourism online, but it will pale in significance compared to what’s on the cards for 2015. As we recover from a few days with family and friends and big celebrations, it seems only...
Read MoreChannel Attribution: are your conversions happening on the tracks or out in the desert?
In this post I will explain how to test cross-domain tracking to ensure that revenues are being correctly attributed in Google Analytics.
Read MoreRemarketing: How to be less annoying and a clever spender!
How to setup remarketing campaigns so they are running more efficiently.
Read MoreThe end of backlinks, what now?
It used to be that the more external references or citations (links) your website had, the more popular it would be seen by the search engines, and rewarded by way of a high position in the results pages.
Read MoreGuest Blogging dead? Matt Cutts calls it…
Guest blogging is dead? Matt Cuttss has told the SEO community that they are coming after people that Guest Blog for links. How should you be approaching Guest Blogging?
Read MorePredications for search and social in 2014
What a complicated year 2013 was for web-marketing people. 2012 saw pain delivered in the form of Penguin, exact match domain penalties and lots of little tweaks leaving many ‘web professionals’ wondering what just happened to their job. 2013 was the year of the slow dagger in organic search positioning by way of results pages overhauls and simply not telling webmasters how their website was being found. The old guard will know that in 2014 link-building is not dead, but that it’s impossible to rank in an area of the results page that will deliver any traffic without paying. It’s denial if you say to say to a client that they are ranking in position #2 and it’s great when in fact that traffic is below the fold and getting zero clicks!
Read MorePartial match penalty recovery – the promised land!!
With one client I have been following their re-inclusion in the Google search index after they received a partial match manual penalty. I feel that this is one of the vaguest and most difficult penalties to try and recover from...
Read MoreThe 100% method to recover from any Google penalty (penguin, panda, and all to come)
It was after reading yet another post on how to theoretically recover from a Google Penguin penalty that I finally decided to do something about responding both to this and all the other commentary on the subject. It may help to...
Read MoreSo, you want to get a competitor banned from Google? here’s how…and why the EU needs to step in!
People doing Search Engine Optimization (SEO) will know that the way Google cares for webmasters is under the auspices of providing helpful advice and videos. However the reality is at odds with these kind gestures via their...
Read MoreThe economics of spamming: When it could make sense to ignore search engines guidelines
I thought I would present a post that I have not yet read online, which might be an eye-opener for some readers too. To anyone that has been working in the field of online marketing in the last 5-years you will have seen lots of...
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