handThe Internet started off with web-pages and quickly search engines appeared to help people find the information more easily. At the beginning there were a large number of search engines, making finding information as much about knowing what search engine indexed which type of content, as it was about typing in the keywords. Over a period of ten years, search engines battled it out for ownership of the information databases, while distribution deals saw the results of the strongest search engines being shows in the results of a range of popular websites. New marketing industries were also born in the process.

Today, we have reached the point where there are essentially two primary search databases: Google and Bing.

Then there were social networking sites (SNS)…

Facebook symbolizes what the majority of people consider a social networking site to be. However there was an evolution in the field of SNS development which didn’t start with Facebook, MySpace, LinkedIn (2003) or Friendster (2002). Communications platforms such as Internet Relay Chat (IRC), Bulletin Boards (BBS/Usenet) and other forms of two-way communication channels, all were contributors to the canvas that makes up the picture of the SNS we have today.

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Author Information
Glyn S. H. has been online marketing since 1999 and has developed campaigns for leading luxury brands that have included Nestlè and Interflora . He works primarily in for the Travel and Tourism sector, helping hotels beat-down OTA paychecks. He has a web-marketing company, a Masters in Professional Communication, speaks fluent Italian, and is married with two kids. He also has a good sense of humour – essential for survival in web-marketing. He is not employed by Google. To contact via email: glyn@ (this domain).