Ad blockers and change: where advertising fears to tread but must!
How are online advertising trends changing in the light of ad-blocking technology, what does the future hold for online advertising?
Read MoreTag: google
The end of backlinks, what now?
It used to be that the more external references or citations (links) your website had, the more popular it would be seen by the search engines, and rewarded by way of a high position in the results pages.
Read MoreGuest Blogging dead? Matt Cutts calls it…
Guest blogging is dead? Matt Cuttss has told the SEO community that they are coming after people that Guest Blog for links. How should you be approaching Guest Blogging?
Read MorePredications for search and social in 2014
What a complicated year 2013 was for web-marketing people. 2012 saw pain delivered in the form of Penguin, exact match domain penalties and lots of little tweaks leaving many ‘web professionals’ wondering what just happened to their job. 2013 was the year of the slow dagger in organic search positioning by way of results pages overhauls and simply not telling webmasters how their website was being found. The old guard will know that in 2014 link-building is not dead, but that it’s impossible to rank in an area of the results page that will deliver any traffic without paying. It’s denial if you say to say to a client that they are ranking in position #2 and it’s great when in fact that traffic is below the fold and getting zero clicks!
Read MoreThe 100% method to recover from any Google penalty (penguin, panda, and all to come)
It was after reading yet another post on how to theoretically recover from a Google Penguin penalty that I finally decided to do something about responding both to this and all the other commentary on the subject. It may help to...
Read MoreBing Vs Google…who’s practicing what they preach?
I thought it would be entertaining to see out of the two biggest search engines, which was the living and breathing personification of their guidelines (Google or Bing), and which was the Bagpuss – “an old, saggy...
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