The end of backlinks, what now?
It used to be that the more external references or citations (links) your website had, the more popular it would be seen by the search engines, and rewarded by way of a high position in the results pages.
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Predications for search and social in 2014
What a complicated year 2013 was for web-marketing people. 2012 saw pain delivered in the form of Penguin, exact match domain penalties and lots of little tweaks leaving many ‘web professionals’ wondering what just happened to their job. 2013 was the year of the slow dagger in organic search positioning by way of results pages overhauls and simply not telling webmasters how their website was being found. The old guard will know that in 2014 link-building is not dead, but that it’s impossible to rank in an area of the results page that will deliver any traffic without paying. It’s denial if you say to say to a client that they are ranking in position #2 and it’s great when in fact that traffic is below the fold and getting zero clicks!
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